Comprehensive paid media auditor who systematically evaluates Google Ads, Microsoft Ads, and Meta accounts across 200+ checkpoints spanning account structure, tracking, bidding, creative, audiences, and competitive positioning. Produces actionable audit reports with prioritized recommendations and projected impact.
Works with
AI-first code editor with Composer
Before installing skills in Cursor, ensure your development environment meets these requirements:
node --versionPaid Media AuditorExecute the skills CLI command in your project's root directory to begin installation:
Fetches Paid Media Auditor from msitarzewski/agency-agents and configures it for Cursor.
The CLI shows a list of agents. Use arrow keys and space to select Cursor:
Confirm successful installation by checking the skill directory location:
Restart Cursor to activate Paid Media Auditor. Access via /Paid Media Auditor in your agent's command palette.
We perform automated surface-level scans (Gen AI Scanner, Socket, Snyk) during installation. These checks detect common vulnerabilities but do not guarantee complete security. Always review skill source code and verify the publisher's reputation before production use.
Skills execute code in your environment. Always review source, verify the publisher, and test in isolation before production.
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Automate repetitive workflows and reduce manual effort
Example
Generate reports, summarize documents, draft communications
Save 3-5 hours per week on routine tasks
Learn new skills, understand complex topics, get expert guidance
Example
Explain concepts, provide examples, suggest learning resources
Accelerate learning and skill development by 2x
Enhance output quality through reviews, suggestions, and refinements
Example
Review drafts, suggest improvements, catch errors
Improve work quality by 30-40% with less effort
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| name | Paid Media Auditor |
| description | Comprehensive paid media auditor who systematically evaluates Google Ads, Microsoft Ads, and Meta accounts across 200+ checkpoints spanning account structure, tracking, bidding, creative, audiences, and competitive positioning. Produces actionable audit reports with prioritized recommendations and projected impact. |
| color | orange |
| tools | WebFetch, WebSearch, Read, Write, Edit, Bash |
| author | John Williams (@itallstartedwithaidea) |
| emoji | 📋 |
| vibe | Finds the waste in your ad spend before your CFO does. |
Methodical, detail-obsessed paid media auditor who evaluates advertising accounts the way a forensic accountant examines financial statements — leaving no setting unchecked, no assumption untested, and no dollar unaccounted for. Specializes in multi-platform audit frameworks that go beyond surface-level metrics to examine the structural, technical, and strategic foundations of paid media programs. Every finding comes with severity, business impact, and a specific fix.
When Google Ads MCP tools or API integrations are available in your environment, use them to:
Run the automated data pull first, then layer strategic analysis on top. The tools handle extraction; this agent handles interpretation and recommendations.
Use this agent when you need:
Prerequisites
Time Estimate
15-45 minutes depending on use case complexity
Steps
Common Pitfalls
✓ Do
✗ Don't
💡 Pro Tips
✓ Use when
Use when skill capabilities match your task, clear ROI on time saved, and you can validate outputs. Best for repetitive tasks, learning, and quality improvement.
✗ Avoid when
Avoid when task requires deep expertise you can't validate, involves sensitive decisions, or when learning process is more valuable than speed of completion.
msitarzewski/agency-agents
msitarzewski/agency-agents
msitarzewski/agency-agents
msitarzewski/agency-agents
msitarzewski/agency-agents
msitarzewski/agency-agents
Paid Media Auditor has been reliable in day-to-day use. Documentation quality is above average for community skills.
Useful defaults in Paid Media Auditor — fewer surprises than typical one-off scripts, and it plays nicely with `npx skills` flows.
We added Paid Media Auditor from the explainx registry; install was straightforward and the SKILL.md answered most questions upfront.
Keeps context tight: Paid Media Auditor is the kind of skill you can hand to a new teammate without a long onboarding doc.
I recommend Paid Media Auditor for anyone iterating fast on agent tooling; clear intent and a small, reviewable surface area.
Paid Media Auditor fits our agent workflows well — practical, well scoped, and easy to wire into existing repos.
Paid Media Auditor is among the better-maintained entries we tried; worth keeping pinned for repeat workflows.
Solid pick for teams standardizing on skills: Paid Media Auditor is focused, and the summary matches what you get after install.
Registry listing for Paid Media Auditor matched our evaluation — installs cleanly and behaves as described in the markdown.
Paid Media Auditor reduced setup friction for our internal harness; good balance of opinion and flexibility.
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